"Effects of consumer loyalty and product web compatibility on cooperative ..."

Jafar Chaab, Ozgun Caliskan-Demirag (2022)

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DOI: 10.1051/RO/2022120

access: closed

type: Journal Article

metadata version: 2022-09-22

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Jafar Chaab, Ozgun Caliskan-Demirag:
Effects of consumer loyalty and product web compatibility on cooperative advertising and pricing policies in a dual-channel supply chain. RAIRO Oper. Res. 56(4): 2557-2580 (2022)

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