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"Are Consumers More Willing to Pay for Digital Items in Mobile ..."
Yu-Chen Yang, Li-Ting Huang, Yu-Ting Su (2018)
- Yu-Chen Yang, Li-Ting Huang, Yu-Ting Su:
Are Consumers More Willing to Pay for Digital Items in Mobile Applications? Consumer Attitudes toward Virtual Goods. Pac. Asia J. Assoc. Inf. Syst. 9(4): 4 (2018)
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