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"Eine Simulationsanalyse zur Beurteilung von Markeninvestitionen A ..."

Henrik Sattler (2000)

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DOI: 10.1007/S002910050011

access: closed

type: Journal Article

metadata version: 2020-03-06

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Henrik Sattler:
Eine Simulationsanalyse zur Beurteilung von Markeninvestitionen A simulation analysis of brand investments. OR Spectr. 22(1): 173-196 (2000)

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