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"Making Snowflakes Like Stocks: Stretching, Bending, and Positioning to ..."
Vern L. Glaser, Peer C. Fiss, Mark Thomas Kennedy (2016)
- Vern L. Glaser
, Peer C. Fiss, Mark Thomas Kennedy:
Making Snowflakes Like Stocks: Stretching, Bending, and Positioning to Make Financial Market Analogies Work in Online Advertising. Organ. Sci. 27(4): 1029-1048 (2016)
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