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"Making Snowflakes Like Stocks: Stretching, Bending, and Positioning to ..."

Vern L. Glaser, Peer C. Fiss, Mark Thomas Kennedy (2016)

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DOI: 10.1287/ORSC.2016.1069

access: closed

type: Journal Article

metadata version: 2020-07-16

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Vern L. Glaser, Peer C. Fiss, Mark Thomas Kennedy:
Making Snowflakes Like Stocks: Stretching, Bending, and Positioning to Make Financial Market Analogies Work in Online Advertising. Organ. Sci. 27(4): 1029-1048 (2016)

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