"Dynamic allocation of promotional budgets based on maximizing customer equity."

Mehrdad Memarpour et al. (2021)

> Home

Details and statistics

DOI: 10.1007/S12351-019-00510-3

access: closed

type: Journal Article

metadata version: 2021-12-15

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/or/MemarpourHMF21
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/or/MemarpourHMF21
Mehrdad Memarpour, Erfan Hassannayebi, Navid Fattahi Miab, Ali Farjad:
Dynamic allocation of promotional budgets based on maximizing customer equity. Oper. Res. 21(4): 2365-2389 (2021)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.