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"Online word-of-mouth as a predictor of television rating."

Ching-Chiang Yeh (2015)

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DOI: 10.1108/OIR-01-2015-0033

access: closed

type: Journal Article

metadata version: 2020-05-25

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Ching-Chiang Yeh:
Online word-of-mouth as a predictor of television rating. Online Inf. Rev. 39(6): 831-847 (2015)

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