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"Examining the antecedents of persuasive eWOM messages in social media."

Shasha Teng et al. (2014)

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DOI: 10.1108/OIR-04-2014-0089

access: closed

type: Journal Article

metadata version: 2020-05-25

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  dblp key:
  - journals/oir/TengKGC14
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  - https://dblp.org/rec/journals/oir/TengKGC14
Shasha Teng, Kok Wei Khong, Wei Wei Goh, Alain Yee-Loong Chong:
Examining the antecedents of persuasive eWOM messages in social media. Online Inf. Rev. 38(6): 746-768 (2014)

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