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"The brand personalities of brand communities: an analysis of online ..."

Jeannette Paschen et al. (2017)

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DOI: 10.1108/OIR-08-2016-0235

access: closed

type: Journal Article

metadata version: 2020-05-25

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Jeannette Paschen, Leyland F. Pitt, Jan Kietzmann, Amir Dabirian, Mana Farshid:
The brand personalities of brand communities: an analysis of online communication. Online Inf. Rev. 41(7): 1064-1075 (2017)

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