"Exploring the effect of the human brand on consumers' decision quality in ..."

Kun Chang Lee, Seong Wook Chae (2013)

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type: Journal Article

metadata version: 2020-05-25

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Kun Chang Lee, Seong Wook Chae:
Exploring the effect of the human brand on consumers' decision quality in online shopping: an eye-tracking approach. Online Inf. Rev. 37(1) (2013)

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