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"Do different kinds of user-generated content in online brand communities ..."

Antonia Estrella-Ramon, Fiona E. Ellis-Chadwick (2017)

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DOI: 10.1108/OIR-08-2016-0229

access: closed

type: Journal Article

metadata version: 2020-05-25

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Antonia Estrella-Ramon, Fiona E. Ellis-Chadwick:
Do different kinds of user-generated content in online brand communities really work? Online Inf. Rev. 41(7): 954-968 (2017)

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