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"Can two-sided messages increase the helpfulness of online reviews?"

Ming-Yi Chen (2016)

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DOI: 10.1108/OIR-07-2015-0225

access: closed

type: Journal Article

metadata version: 2022-04-09

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Ming-Yi Chen:
Can two-sided messages increase the helpfulness of online reviews? Online Inf. Rev. 40(3): 316-332 (2016)

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