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"Brand recall of skippable vs non-skippable ads in YouTube: Readapting ..."

Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda (2020)

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DOI: 10.1108/OIR-01-2019-0035

access: closed

type: Journal Article

metadata version: 2023-03-11

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Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda:
Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences. Online Inf. Rev. 44(3): 545-562 (2020)

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