"How online advertising targets consumers: The uses of categories and ..."

Thomas Beauvisage et al. (2024)

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DOI: 10.1177/14614448221146174

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type: Journal Article

metadata version: 2024-11-06

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Thomas Beauvisage, Jean-Samuel Beuscart, Samuel Coavoux, Kevin Mellet:
How online advertising targets consumers: The uses of categories and algorithmic tools by audience planners. New Media Soc. 26(10): 6098-6119 (2024)

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