"Multichannel Advertising: Budget Allocation in the Presence of Spillover ..."

Huijun Chen et al. (2025)

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DOI: 10.1287/MSOM.2023.0293

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type: Journal Article

metadata version: 2025-06-11

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Huijun Chen, Ying-Ju Chen, Sung-Hyuk Park, Dongwook Shin:
Multichannel Advertising: Budget Allocation in the Presence of Spillover and Carryover Effects. Manuf. Serv. Oper. Manag. 27(3): 862-880 (2025)

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