"Management and Effects of In-Store Promotional Displays."

Oguz Çetin, Adam J. Mersereau, Ali K. Parlaktürk (2020)

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DOI: 10.1287/MSOM.2018.0749

access: closed

type: Journal Article

metadata version: 2021-10-14

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Oguz Çetin, Adam J. Mersereau, Ali K. Parlaktürk:
Management and Effects of In-Store Promotional Displays. Manuf. Serv. Oper. Manag. 22(3): 481-494 (2020)

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