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"The Role of Store Brand Spillover in a Retailer's Category Management ..."

Yasin Alan, Mümin Kurtulus, Chunlin Wang (2019)

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DOI: 10.1287/MSOM.2018.0714

access: closed

type: Journal Article

metadata version: 2020-10-01

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Yasin Alan, Mümin Kurtulus, Chunlin Wang:
The Role of Store Brand Spillover in a Retailer's Category Management Strategy. Manuf. Serv. Oper. Manag. 21(3): 620-635 (2019)

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