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"Typologie des consommateurs et mesure de loyauté / ..."
Stéphanie Ledauphin-Menard, Sébastien Lê (2010)
- Stéphanie Ledauphin-Menard, Sébastien Lê:
Typologie des consommateurs et mesure de loyauté / fidélité. Monde des Util. Anal. Données 42: 138-147 (2010)
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