"Product attraction, advertising and sales: Towards a utility model of ..."

Martin J. Beckmann, Ursula H. Funke (1978)

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DOI: 10.1007/BF01917639

access: closed

type: Journal Article

metadata version: 2020-05-18

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Martin J. Beckmann, Ursula H. Funke:
Product attraction, advertising and sales: Towards a utility model of market behavior. Z. Oper. Research 22(1): 1-11 (1978)

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