"Predicting Customer Value Using Clumpiness: From RFM to RFMC."

Yao Zhang, Eric T. Bradlow, Dylan S. Small (2015)

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DOI: 10.1287/MKSC.2014.0873

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type: Journal Article

metadata version: 2024-10-06

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Yao Zhang, Eric T. Bradlow, Dylan S. Small:
Predicting Customer Value Using Clumpiness: From RFM to RFMC. Mark. Sci. 34(2): 195-208 (2015)

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