"Smart Green Nudging: Reducing Product Returns Through Digital Footprints ..."

Moritz von Zahn et al. (2025)

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DOI: 10.1287/MKSC.2022.0393

access: closed

type: Journal Article

metadata version: 2025-09-11

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Moritz von Zahn, Kevin Bauer, Cristina Mihale-Wilson, Johanna Jagow, Maximilian Speicher, Oliver Hinz:
Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning. Mark. Sci. 44(4): 954-969 (2025)

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