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"Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream ..."

Elham Yazdani, Shyam Gopinath, Steve Carson (2018)

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DOI: 10.1287/MKSC.2018.1101

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - journals/mktsci/YazdaniGC18
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  - https://dblp.org/rec/journals/mktsci/YazdaniGC18
Elham Yazdani, Shyam Gopinath, Steve Carson:
Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales. Mark. Sci. 37(5): 838-851 (2018)

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