"Platform Service Offering to Business Customers: Strategic Considerations ..."

Botao Yang, Sha Yang, Shantanu Dutta (2022)

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DOI: 10.1287/MKSC.2021.1325

access: closed

type: Journal Article

metadata version: 2022-04-27

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Botao Yang, Sha Yang, Shantanu Dutta:
Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools. Mark. Sci. 41(2): 361-379 (2022)

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