"An Empirical Study of Word-of-Mouth Generation and Consumption."

Sha Yang et al. (2012)

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DOI: 10.1287/MKSC.1120.0738

access: closed

type: Journal Article

metadata version: 2020-05-14

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Sha Yang, Mantian Mandy Hu, Russell S. Winer, Henry Assael, Xiaohong Chen:
An Empirical Study of Word-of-Mouth Generation and Consumption. Mark. Sci. 31(6): 952-963 (2012)

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