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"Practice Prize Paper - Marketing's Profit Impact: Quantifying Online and ..."

Thorsten Wiesel, Koen Pauwels, Joep Arts (2011)

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DOI: 10.1287/MKSC.1100.0612

access: closed

type: Journal Article

metadata version: 2020-05-14

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Thorsten Wiesel, Koen Pauwels, Joep Arts:
Practice Prize Paper - Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression. Mark. Sci. 30(4): 604-611 (2011)

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