"The Effect of Individual Online Reviews on Purchase Likelihood."

Prasad Vana, Anja Lambrecht (2021)

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DOI: 10.1287/MKSC.2020.1278

access: closed

type: Journal Article

metadata version: 2021-09-16

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  - https://dblp.org/rec/journals/mktsci/VanaL21
Prasad Vana, Anja Lambrecht:
The Effect of Individual Online Reviews on Purchase Likelihood. Mark. Sci. 40(4): 708-730 (2021)

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