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"The Good-on-Paper Effect: How the Decision Context Influences Virtuous ..."

Maferima Touré-Tillery, Lili Wang (2022)

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DOI: 10.1287/MKSC.2021.1347

access: closed

type: Journal Article

metadata version: 2022-11-13

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Maferima Touré-Tillery, Lili Wang:
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior. Mark. Sci. 41(5): 1004-1024 (2022)

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