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"Intrinsic vs. Image-Related Utility in Social Media: Why Do People ..."

Olivier Toubia, Andrew T. Stephen (2013)

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DOI: 10.1287/MKSC.2013.0773

access: closed

type: Journal Article

metadata version: 2020-05-14

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Olivier Toubia, Andrew T. Stephen:
Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? Mark. Sci. 32(3): 368-392 (2013)

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