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"Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance ..."

Thales S. Teixeira, Michel Wedel, Rik Pieters (2010)

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DOI: 10.1287/MKSC.1100.0567

access: closed

type: Journal Article

metadata version: 2020-05-14

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Thales S. Teixeira, Michel Wedel, Rik Pieters:
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing. Mark. Sci. 29(5): 783-804 (2010)

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