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"Investigating Consumer Purchase Behavior in Related Technology Product ..."

S. Sriram, Pradeep K. Chintagunta, Manoj K. Agarwal (2010)

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DOI: 10.1287/MKSC.1090.0506

access: closed

type: Journal Article

metadata version: 2020-06-12

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S. Sriram, Pradeep K. Chintagunta, Manoj K. Agarwal:
Investigating Consumer Purchase Behavior in Related Technology Product Categories. Mark. Sci. 29(2): 291-314 (2010)

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