"A Dynamic Model of the Effect of Online Communications on Firm Sales."

Garrett P. Sonnier, Leigh McAlister, Oliver J. Rutz (2011)

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DOI: 10.1287/MKSC.1110.0642

access: closed

type: Journal Article

metadata version: 2020-05-14

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Garrett P. Sonnier, Leigh McAlister, Oliver J. Rutz:
A Dynamic Model of the Effect of Online Communications on Firm Sales. Mark. Sci. 30(4): 702-716 (2011)

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