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"Disentangling Preferences and Learning in Brand Choice Models."

Sangwoo Shin, Sanjog Misra, Dan Horsky (2012)

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DOI: 10.1287/MKSC.1110.0680

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/ShinMH12
Sangwoo Shin, Sanjog Misra, Dan Horsky:
Disentangling Preferences and Learning in Brand Choice Models. Mark. Sci. 31(1): 115-137 (2012)

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