"Brands: The Opiate of the Nonreligious Masses?"

Ron Shachar et al. (2011)

> Home

Details and statistics

DOI: 10.1287/MKSC.1100.0591

access: closed

type: Journal Article

metadata version: 2020-05-14

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mktsci/ShacharECF11
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mktsci/ShacharECF11
Ron Shachar, Tülin Erdem, Keisha M. Cutright, Gavan J. Fitzsimons:
Brands: The Opiate of the Nonreligious Masses? Mark. Sci. 30(1): 92-110 (2011)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.