"Does Online Word of Mouth Increase Demand? (And How?) Evidence from a ..."

Stephan Seiler, Song Yao, Wenbo Wang (2017)

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DOI: 10.1287/MKSC.2017.1045

access: closed

type: Journal Article

metadata version: 2020-05-14

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Stephan Seiler, Song Yao, Wenbo Wang:
Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment. Mark. Sci. 36(6): 838-861 (2017)

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