"Incorporating Direct Marketing Activity into Latent Attrition Models."

David A. Schweidel, George Knox (2013)

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DOI: 10.1287/MKSC.2013.0781

access: closed

type: Journal Article

metadata version: 2023-09-30

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David A. Schweidel, George Knox:
Incorporating Direct Marketing Activity into Latent Attrition Models. Mark. Sci. 32(3): 471-487 (2013)

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