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"Customer Acquisition via Display Advertising Using Multi-Armed Bandit ..."

Eric M. Schwartz, Eric T. Bradlow, Peter S. Fader (2017)

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DOI: 10.1287/MKSC.2016.1023

access: closed

type: Journal Article

metadata version: 2020-05-14

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Eric M. Schwartz, Eric T. Bradlow, Peter S. Fader:
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments. Mark. Sci. 36(4): 500-522 (2017)

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