"Optimal Advertising When Envisioning a Product-Harm Crisis."

Olivier Rubel, Prasad A. Naik, Shuba Srinivasan (2011)

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DOI: 10.1287/MKSC.1110.0679

access: closed

type: Journal Article

metadata version: 2023-09-30

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Olivier Rubel, Prasad A. Naik, Shuba Srinivasan:
Optimal Advertising When Envisioning a Product-Harm Crisis. Mark. Sci. 30(6): 1048-1065 (2011)

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