"Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic ..."

Ram C. Rao, Brian Wansink, Sanjay Jain (2012)

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DOI: 10.1287/MKSC.1110.0699

access: closed

type: Journal Article

metadata version: 2020-05-14

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Ram C. Rao, Brian Wansink, Sanjay Jain:
Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain. Mark. Sci. 31(1): 52-58 (2012)

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