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"Ticking Away the Moments: Timing Regularity Helps to Better Predict ..."

Michael Platzer, Thomas Reutterer (2016)

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DOI: 10.1287/MKSC.2015.0963

access: closed

type: Journal Article

metadata version: 2020-05-14

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Michael Platzer, Thomas Reutterer:
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity. Mark. Sci. 35(5): 779-799 (2016)

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