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"Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent ..."

A. Yesim Orhun (2009)

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DOI: 10.1287/MKSC.1080.0449

access: closed

type: Journal Article

metadata version: 2022-01-03

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A. Yesim Orhun:
Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences. Mark. Sci. 28(5): 868-886 (2009)

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