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"Practice Prize Winner - ECO: Entega's Profitable New Customer Acquisition ..."

Martin Natter, Ana-Marija Ozimec, Ju-Young Kim (2015)

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DOI: 10.1287/MKSC.2015.0943

access: closed

type: Journal Article

metadata version: 2020-05-14

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Martin Natter, Ana-Marija Ozimec, Ju-Young Kim:
Practice Prize Winner - ECO: Entega's Profitable New Customer Acquisition on Online Price Comparison Sites. Mark. Sci. 34(6): 789-803 (2015)

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