"Name Similarity Encourages Generosity: A Field Experiment in Email ..."

Kurt P. Munz, Minah H. Jung, Adam L. Alter (2020)

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DOI: 10.1287/MKSC.2019.1220

access: closed

type: Journal Article

metadata version: 2020-11-14

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Kurt P. Munz, Minah H. Jung, Adam L. Alter:
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization. Mark. Sci. 39(6): 1071-1091 (2020)

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