"Selling Your Product Through Competitors' Outlets: Channel Strategy When ..."

Sridhar Moorthy, Yongmin Chen, Shervin Shahrokhi Tehrani (2018)

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DOI: 10.1287/MKSC.2017.1063

access: closed

type: Journal Article

metadata version: 2020-05-14

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Sridhar Moorthy, Yongmin Chen, Shervin Shahrokhi Tehrani:
Selling Your Product Through Competitors' Outlets: Channel Strategy When Consumers Comparison Shop. Mark. Sci. 37(1): 138-152 (2018)

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