"Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows ..."

Xueming Luo (2009)

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DOI: 10.1287/MKSC.1080.0389

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type: Journal Article

metadata version: 2020-05-14

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Xueming Luo:
Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices. Mark. Sci. 28(1): 148-165 (2009)

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