"Optimizing Scalable Targeted Marketing Policies with Constraints."

Haihao Lu, Duncan Simester, Yuting Zhu (2025)

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DOI: 10.1287/MKSC.2023.0640

access: closed

type: Journal Article

metadata version: 2025-11-09

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Haihao Lu, Duncan Simester, Yuting Zhu:
Optimizing Scalable Targeted Marketing Policies with Constraints. Mark. Sci. 44(5): 1082-1103 (2025)

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