Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding ..."

Yan Lu et al. (2020)

> Home

Details and statistics

DOI: 10.1287/MKSC.2019.1165

access: closed

type: Journal Article

metadata version: 2020-05-14

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mktsci/LuMMR20
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mktsci/LuMMR20
Yan Lu, Debanjan Mitra, David Musto, Sugata Ray:
Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets. Mark. Sci. 39(1): 71-91 (2020)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.