default search action
"The Role of Paid, Earned, and Owned Media in Building Entertainment ..."
Mitchell J. Lovett, Richard Staelin (2016)
- Mitchell J. Lovett, Richard Staelin:
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment. Mark. Sci. 35(1): 142-157 (2016)
manage site settings
To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.