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"Commentary - Discussion of "Alleviating the Constant Stochastic Variance ..."

Jordan Louviere, Joffre Swait (2010)

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DOI: 10.1287/MKSC.1080.0474

access: closed

type: Journal Article

metadata version: 2020-05-14

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Jordan Louviere, Joffre Swait:
Commentary - Discussion of "Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test". Mark. Sci. 29(1): 18-22 (2010)

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