"Asymmetric Impact of Matching Technology on Influencer Marketing: ..."

Jessie Liu, Yi Liu (2025)

> Home

Details and statistics

DOI: 10.1287/MKSC.2023.0211

access: closed

type: Journal Article

metadata version: 2025-02-14

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mktsci/LiuL25
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mktsci/LiuL25
Jessie Liu, Yi Liu:
Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue. Mark. Sci. 44(1): 65-83 (2025)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.