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"Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness."

Chenxi Li et al. (2017)

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DOI: 10.1287/MKSC.2017.1044

access: closed

type: Journal Article

metadata version: 2023-09-30

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  - https://dblp.org/rec/journals/mktsci/LiLZW17
Chenxi Li, Xueming Luo, Cheng Zhang, Xiaoyi Wang:
Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness. Mark. Sci. 36(5): 762-779 (2017)

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