"Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness."

Chenxi Li et al. (2017)

> Home

Details and statistics

DOI: 10.1287/MKSC.2017.1044

access: closed

type: Journal Article

metadata version: 2023-09-30

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mktsci/LiLZW17
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mktsci/LiLZW17
Chenxi Li, Xueming Luo, Cheng Zhang, Xiaoyi Wang:
Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness. Mark. Sci. 36(5): 762-779 (2017)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.