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"Effect of Customer-Centric Structure on Long-Term Financial Performance."

Ju-Yeon Lee et al. (2015)

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DOI: 10.1287/MKSC.2014.0878

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - https://dblp.org/rec/journals/mktsci/LeeSHP15
Ju-Yeon Lee, Shrihari Sridhar, Conor M. Henderson, Robert W. Palmatier:
Effect of Customer-Centric Structure on Long-Term Financial Performance. Mark. Sci. 34(2): 250-268 (2015)

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